What is casual wear?

8 December, 2020

Clearly, whoever said ‘beauty is pain’ has never heard of casual wear – a style that is comfortable, functional, unassuming and above all, makes you feel natural and free. Who said anything about pain?

A casual look might seem like it was carelessly thrown together, but the end result is both effortless and chic. Today we’re revealing the keys to styling a flawless casual look.

Where did casual wear come from?

Casual wear emerged in America in the early 20th century, when sport was no longer considered an activity for the lower class, and socioeconomic consequences of the world wars instilled functionality as a determining factor when getting dressed.

This is when brands such as Levi Strauss, Converse and Lacoste emerged on the scene. Not to mention that it’s also when Coco Chanel liberated women from the corset and began to incorporate athletic wear in her collections. It was then that the idea that clothes should adapt to our lifestyles began to come alive.

How can women get a casual look?

Casual wear fits in our day-to-day lives, whether it’s going to the office, running errands or grabbing a happy-hour drink with friends. The key is choosing garments that are comfortable, functional and versatile enough for any of these occasions.

  • Fill your wardrobe with practical and timeless basics like T-shirts, jeans, cardigans, slightly oversized shirts and parkas.
  • Choose neutral colours like white, grey, blue, black, maroon, khaki or brown, and avoid prints in order to easily mix and match outfits.
  • Soft and elastic fabrics like denim and knit will give you the freedom to move and breathe, especially for a casual summer look.
  • Comfortable footwear is essential to finish off the look and achieve that effortless touch. Trainers, slippers, military boots, loafers or mules are a sure-fire hit.

Casual style icons

  • Dakota Johnson: The perfect example of how to incorporate the trends of the time into the casual sphere.
  • Katie Holmes: By combining casual outfits and accessories with natural hairstyles – all without make-up, Katie turns everything she touches into a casual chic sensation.
  • Mila Kunis: Her ultimate goal is comfort, and it shines through in all of her looks.
  • Alexa Chung: She’s not afraid to take risks with her edgy yet simple streetwear.

What are casual clothes?

Trousers and casual jeans

Skinny, straight, mom jeans, dark or light washes – anything goes!

T-shirts and tops

Plain or striped T-shirts and tops, slip dresses and graphic tees, but always in natural, flowy fabrics.


Knit or denim skirts that are flowy, straight cut, midi, maxi or flared.

Casual dresses

Knit or denim skirts that are flowy, straight cut, midi, maxi or flared.


Oversized denim jackets, parkas or bomber jackets. The looser the clothing, the more relaxed the look.

How to create a casual look

  • Invest in high-quality basics that you can wear year after year.
  • Avoid clothes that wrinkle easily or don’t handle the wash well.
  • If you wear make-up, choose a more subtle or natural look. A little eyeliner or a touch of dusty pink on your lips is all you need to feel your best.
  • Don’t wear tight trousers and narrow hemlines
  • Comfort walks a fine line between style and disaster. Beware of excess.
  • Update your wardrobe! Basics also go out of style.
  • Draw the attention to your legs.
  • DStay away from bright colours and you’ll have no problem mixing and matching.

A casual, chic look for spring and summer

Combine a monochrome dress with a pair of neutral-toned mules. A fresh summer look that is casual, comfy and chic.

A casual, chic look for autumn and winter

In winter, jeans are your best friend. Choose a straight cut in a dark wash and pair it with an oversized white jersey, parka and trainers. Voilà

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