“Olivia has an urban style and is looking to revive her wardrobe. She prefers neutrals and basics but also enjoys a pop of colour. She wants to show up stylish, but doesn't want to look like she's trying too hard.”

“Holly is a working mum who wants to be casual and comfortable. She asked specifically for a trench or jacket to give her look an effortless chic twist, slightly spicing up her simple style for when she's on her way to work or picking up her kids.”