Colour Your Style: What is Colourimetry?

5 Reasons to Study the Impact of Colour

• Lighten your skin’s appearance by using colours that work best.
• Conceal any imperfections.
• Harmonise your image and put the focus on you, not the colour.
• Use colour to create simple, great-looking outfits that turn heads.
• Use colour psychology as your everyday ally to understand how you portray yourself.

Start With the Basics

• Analyse every colour, tone and nuance of your skin, eyes and hair to make them work for you.
• Check all these nuances, known as pigments, in the most neutral conditions and environment possible. This will give you your most accurate colours.

Follow Our Tips to Get Started

• Study your skin in its natural state – clean, free of make-up, without a tan and never after a skin treatment (laser treatment for example). This will alter your perception.
• Use natural or white light.
• Look for your natural hair colour at the root, or in an older photo. Hair dyes can alter pigments.

How Do We Study Colour At Lookiero?

Being an online service can make studying colour more difficult. But we compensate for it by analysing four things:

• Pictures: They’re a great help in understanding your physical traits. That’s why we ask you to add pictures to your profile!
• Comments: These are vital as they show us your tastes and needs. But also because you have an innate sense of colourimetry, often using colours that make you look good without realising it.
• Styles, occasions, level of adventure: This helps us understand your personality and lifestyle. Both are key to help us understand when to be daring or when to use more neutral colours – so we can use colour psychology to its fullest for every occasion.
• Client Feedback: It’s essential to know how these colours make you feel. Feedback helps us tailor everything for you.

Get An Advantage Thanks to Colourimetry

• Feel confident on every occasion with this simple, yet powerful knowledge.
• Invest with confidence in timeless pieces, or for important events.
• Decide which trends you should follow, based on your knowledge of which colours work for you.
• Create harmonious styles that carry your mood.

Colour the Seasons With Colourimetry

Just like the four seasons, we divide people into Summer, Autumn, Winter and Spring based on their tones and nuances.

Summer

(Cara Delevingne)

Generally speaking, Summers have very smooth traits:

• Hair: blonde, brunette or with natural highlights.
• Eyes: brown or light colours.
• Skin: pink with a delicate aspect and usually accompanied by light brown or grey freckles.

Are you a Summer? Use pastels with a powdery effect in tones like pink, blue or grey to illuminate your look.

Autumn

(Julia Roberts)

The traits for Autumns are more marked and warmer:

• Hair: brunette, reddish, chocolate or gold blonde.
• Eyes: brown or intense, light colours.
• Skin: gold and orange tones.

Warm it up ladies. Autumns love intense, warm colours like brown, mustard orange or military green.

Winter

(Anne Hathaway)

Normally, Winters have the most marked traits:

• Hair: very defined colours such as dark brunette or light blondes.
• Eyes: penetrating blue, green, brown or black eyes.
• Skin: pinkish and greyish tones.

Vivid la vida loca! If you’re in this group, you need vivid colours to bring the most out of your outfit and match your physique.

Spring

(Scarlett Johansson)

The most delicate traits belong to the Springs:

• Hair: blonde, reddish or light gold brown.
• Eyes: light eyes with freckles.
• Skin: ivory or peach skin that changes with the temperature.

You need warm, bright colours like peach or salmon to shine like a diamond.

How Do We Choose Your Colour Palette?

• Look for colours that favour you best.
• Choose colours you like most and that you identify with.
• Pick colours that match your personality – colours say a lot about you.
• Pay attention to trends.
• Think about occasions where you’ll use these colours.
• Balance your mood with colour.