Viva Magenta: Meet Pantone Color of the Year 2023 Lookiero

Viva Magenta: Meet Pantone Color of the Year 2023

2 December, 2022

Here’s the colour that you will see in every wardrobe this 2023: PANTONE 18-1750 Viva Magenta! A beautiful, rich shade of crimson that we can’t wait to add to our outfits in combination with the rest of the shades of the Magentaverse.

Are you ready to incorporate it in your looks?

What does Viva Magenta colour transmit?

According to Pantone Color Institute, “this year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

Which colour schemes does Pantone 2023 favour?

If you are a Winter woman, you are in luck. The rich shades of Viva Magenta are exactly what you need to highlight your features in a way that is bold, but not aggressive. Go for a colour block where this shade is the main character, and you’ll radiate confidence and strength.

That is not to say that the rest of the seasons cannot enjoy the Colour of the Year, of course! Spring women may go for the softest hues of this colour range. Summer ladies, on the other hand, will benefit from choosing the shades that are more on the colder side of the colour palette. And, if you’re an Autumn person, it’s the opposite: go for the warmer shades of this fantastic colour range to let your harmonies shine.

Which colours combine best with Viva Magenta?

According to the Pantone Color Institute, some of the shades that best combine with Viva Magenta are in the range of greys with slight hints of colour, like faint blues and greens.
Knowing this, we can go ahead and create countless outfits full of energy and optimism. Check out our Personal Shoppers’ selection to get you started with this fabulous colour right away. Ready to explore the Magentaverse?

What do you think about this year’s shade? Ready to give it a try? If so, let your Personal Shopper know ASAP and tell her you’re ready to join the 2023 Viva Magenta craze. She’ll take it into account when creating your next Lookiero looks.

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